Crisis Management Programme

Programme Description & Objectives

This course is designed to show delegates how to create a crisis management procedure that is both workable and flexible. By its very nature, a ‘crisis’ is something that usually happens unexpectedly. Then it has to be dealt with; often with limited, or inadequate, resources. Even companies that have crisis management procedures often find that when put to the real test, they are cumbersome and unworkable. This course uses case studies of different crises from the business and corporate world. It examines good and bad examples of crisis management and crisis mismanagement. In any crisis management planning, the first thing to ask is “What possible crises could we face?” The second is, “What resources do we have, or need, to deal with each of these possible scenarios?” So how good is your organization at seeing potential crises and planning for them? This course will teach the core skills needed to put together a strategy that is both realistic and practical, and which has the best chance of success, when (and not “if”) the unexpected happens.

Objectives

Delegates will learn the key skills of crisis management planning
Examination of various case studies. E.g, Erricson mobile, the U.S. Tylenol scare of 1982, the vaccine issue of Northern Nigeria, China tainted milk episode, the Gulf Air crash of August 2000, the Toyota crisis of 2009 and the BP crisis of 2010
Understanding the elements involved in good crisis management
Tools & skills required to create a workable and realistic crisis management procedure
Increased confidence in understanding the concept of ‘crisis management’
Awareness of good and bad examples of crisis management
Clear guidelines for creating a workable and realistic crisis management strategy for your organization
Advice on how to deal with the media in a crisis situation

Venues, Dates & Cost

Venues	Dublin	London	Dubai	Edmonton (CAN)	Lagos/Abuja
Dates	TBD	TBD	TBD	TBD	TBD
Cost	$3,900 per participant (USD) (=N=)

For Whom

Managing Directors and Business Owners
Facility, Health and Safety Managers
Chief Security Managers
Crisis Management Team Leaders and Members
Manufacturing and Production Managers
Quality Managers
Human Resource Managers
External and Public Relations Managers

Course Content

Definition and understanding of crisis management
Background information
The structure of a crisis
Case Studies: Tylenol 1982, Toyota 2009, BP 2010, etc.
The Gulf Region & Crisis Management
Dealing with the media
Perceptions of a crisis
Opportunities in a crisis
‘Do’s & ‘Do Nots in a crisis
Preparation for a crisis
Forming a crisis management team
Crisis psychology
The “audiences” in a crisis
Putting the right resources in place
Contents of the crisis management manual
Checking (& rechecking) crisis procedures
Your crisis checklist
Personal action plan for future development