Public Relations Management & Communication Strategy Conference

Program description & objectives
In a time of increasingly rapid change, organizations must continually appraise the changing needs of its stakeholders, the heightened and increased competition in the marketplace and how it engages with its customers and stakeholders generally. This program is geared to exploring and exploiting the concepts of Public Relations Management and Communication Strategy with an aim to proffering how business can effectively utilize the inherent advantages to guarantee the achievement of corporate goals and objectives. The program would also touch on aspects of interpersonal skills as it affects both concepts under review. Effective interpersonal and communication skills are essential tools for today’s modern manager who operates in a multicultural and upwardly mobile work environment. They are essential elements for successful managers and highly productive employees.

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International Public Relations & Communications Strategy – Understanding the Bigger Picture

Program description & objectives
Public Relations play an important role in helping organizations realize their goals. In the age of social media, PR professionals must manage a two-way flow of information between the organization and the public. They are strategic thinkers and planners, skilled communicators, and leaders who help their organizations build and maintain relationships. Taught by professionals actively working in the field, this certificate will help established or aspiring practitioners enhance their knowledge and develop new skills in the communications field.

Implementing effective public relations management requires highly developed situational awareness and exceptional interpersonal skills.  In today’s international business, military, and diplomatic worlds, the PR professional needs to not only deliver services but also adapt PR processes with an understanding of both local and global cultural traditions.  Deep depths of knowledge are essential to successfully roll out and deliver on the expectations and objectives of a PR portfolio. Delegates would avail of expert instruction; guided exercises, case studies, and team building exercises provide an ideal learning experience.

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Protocol, Travel, & Event Management

Program description & objectives
This seminar is a must for any business aiming to include events as part of their Public Relations and Marketing activities. The face-to-face communication opportunities created by events provide business people with the most powerful of opportunities to influence their colleagues, clients and investors. Smooth well-run events reflect well on any business building its reputation and standing. This seminar provides a comprehensive grounding in all the basics of event management allowing attendees to effectively organize their own events or more closely manage contractors organizing events for them.

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International Protocol Management & Public Relations Strategy

Seminar description & objectives
Implementing effective protocol requires comprehensive protocol knowledge, highly developed situational awareness, and exceptional interpersonal skills.  In today’s international business, military, and diplomatic worlds, the protocol professional needs to not only deliver services but also adapt protocol processes with an understanding of both local and global cultural traditions.  A depth of knowledge is essential to deliver official events that are successful and effective on a wide variety of levels: managerial, economic, strategic, and social.  For the individual, these skills enable him or her to not only advance their own career but to become a thought-leader in their organization and community.  For an organization, having world-class personnel in key positions advances a consistent on-message public image to the community, the region, and the world.

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